Way up high in northern Scandinavia there are people who share a special connection to nature. The indigenous Sami populations believe that all natural objects possess a soul that’s not only worth caring for but something to be celebrated—and celebrate it EYESEEi does. Swedish fashion designer Sanna Aulén founded the jewellery label in 2013 to share the spirit of her Sami heritage through unique pieces that rejoice in the living world. Using rough-cut crystals and refined metallic elements, EYESEEi’s handcrafted jewellery melds true Scandinavian style with nature’s own.
Each unique EYESEEi piece is hand-made. Every material used in making EYESEEi jewelry is carefully selected: the hand-chosen, real earth crystals from around the world are all roughly cut or keep raw. When combined with the sterling silver, the fusion of rough-cut earth crystals with metallic elements demonstrate the beautiful diversity found in nature.
EYESEEi was founded by Swedish fashion designer Sanna Aulén in 2013. Before she created EYESEEi, Sanna studied and worked with clothing in the global fashion industry longing to create items that she could connect with in a more sustainable and meaningful way to underline the slow fashion movement she wants to be part of.
Sanna describes EYESEEi's jewelry: "I wanna evoke a feeling that every piece act as an intimate muse, bringing out our potential and the best of us. Both in a esthetic way as well as consiously."
I have my roots in the indigenous Samis of the North. I've always had a strong connection to nature and treasured the earth with the firm belief that all of life is connected somehow, from Earth itself, to us. I believe that our bodies are like mirrors of nature and when one is celebrated and nurtured, so will the other be. A part of my celebration is EYESEEi."
EYESEEi makes frequent use of crystals that springs from Sanna’s childhood where she collected and played with crystals she in the summer time found in her grandma's lake next to her farm in the Swedish woods. Now, Sanna’s fascination with the earth, as well as her connection to it, blends with the unique Scandinavian style. This forms her jewelry line: a carefully balanced "natural meets industrial look” which comes through in the earrings, necklaces, bracelets and rings that EYESEEi presents.
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